ALTA Group started as a single distributor agreement and grew into a multi-brand automotive ecosystem — every service a car owner needs, from new-car aftersales to years-in restoration, run out of one workshop in Kota Kinabalu and out into the automotive scene beyond it.
Built brand by brand, not all at once.
ALTA's story starts in 2010 as Auto Leather, built around a single idea: bring real craftsmanship and luxury into a car's interior. That focus grew into exterior styling, then into paint protection, tinting, detailing and body work — and from there into the wider group of brands ALTA runs today.
Along the way, ALTA has built relationships with names across the automotive and streetwear world — Recaro, STEK, 3D Mats, Streetbreed and others — growing through collaboration rather than working in isolation. That same instinct now reaches past the workshop floor: ALTA takes an active role in automotive events, marketing collaborations and business networking, showing up at meets, launches and industry gatherings to build relationships that go beyond a single transaction.
ALTA's work doesn't stop once a car is "used," either. Alongside servicing existing and pre-owned vehicles, ALTA provides aftersales support for new car brands — protection, styling and care starting from the day a vehicle leaves the showroom, not just after years on the road.
Every brand under ALTA still runs from a single location — The Autohub, Jalan Lintas, Kepayan, Kota Kinabalu — the same quality, innovation and client-first approach the group started with, just applied across more brands, more services and more of the automotive community.
The principles that guide how ALTA operates, brand to brand.
Sole official STEK Automotive distributor for Malaysia and Brunei — not a reseller, the source.
Every ALTA brand runs from The Autohub in Kota Kinabalu — no chasing services across town.
Every brand, every enquiry, answered directly — no call centers, no hold music.
Detailers, installers and technicians trained inside ALTA, brand by brand.
From factory-fresh aftersales protection to restoring cars years into ownership — ALTA covers the full life of a vehicle, not just one stage of it.
Automotive meets, marketing collaborations, business networking — ALTA shows up in the scene, not just behind the counter.